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A marketing funnel is just like a full-size truck—compared to a race car—bringing you tremendous rewards!
Race car = Classical advertisement
Instant impact and instant earnings that last as long as ad roams. ❌
Truck = Marketing funnel
Informs the audience gradually; makes them trust you; convinces them to purchase from you; and the word of mouth continues to "work for you" in the long-run. ✅
The article below explains how.
In the context of digital marketing...
In the context of digital marketing...
A "funnel" can be defined as the "mindset journey" of potential customers to becoming your advocate.
The following illustration summarizes the overall process, from your standpoint (left) and that of your target audience (right). It's commonly referred to as a marketing funnel due to its resemblance to a funnel when the number of people at each stage are stacked sequentially.
The Stages of Awareness
The Stages of Awareness
From no awareness to making a purchase...
From no awareness to making a purchase...
A marketing funnel is designed to inform the audience gradually and prepare them to be your customer. From the standpoint of an individual among the target group (a potential customer), awareness can take place at different levels:
Wow! 😮
Quite a few stages, huh?
😉
Major Components
Major Components
Hook
An interesting sentence, phrase, or question that aims to grab the attention of your target group.
Landing page
Some content with useful information that addresses their problems and needs.
Lead magnet & opt-in page
A valuable offer (free information, discount, etc.) in exchange for their contact information.
Sales page
Where you present your product or service for purchase.
Follow-up messages
For providing further information, reminding your offer, etc.
The complementary components of the process include thank you pages, checkout pages, upsell & downsell offers, etc.
Planning of the timing for outreach steps (emails, social media posts, ads, etc.) is another critical aspect you need to manage properly.
Key performance indicators (KPIs) will be your essential companion along the way to a successful campaign.
Sounds complex?
No worries... Your solution is down the page!
How about the medium?
How about the medium?
A marketing funnel can consist of a combination of various mediums where you can interact with and contact people.
Social media ads or posts
(Instagram, Facebook, YouTube, and many more...)Emails
Blogs and websites
Phone apps
SMS messages
What to use it for?
What to use it for?
The marketing funnel doesn't only apply to selling products or services. You can use this approach even for introducing and spreading ideas. 😉
It can be used...
It can be used...
for your business;
to generate leads
to increase sales
to introduce new products or services
to ensure customer retention (repeated sales)...
for your organization;
to spread the word
to call for support...
for your idea, knowledge, publication, etc.;
to disseminate thoughts and perspectives
to invite crowds to activism
to sell books...
for marketing anything!.. 😉
"State-of-the-Art" Tactics and Tools
"State-of-the-Art" Tactics and Tools
A successful marketing funnel is a result of;
Brainstorming on:
outstanding aspects of your idea, organization, product, or service
the best reasons that will attract people
what benefit (knowledge, service, etc.) you can offer as a gift
the suitable strategic layout
what might be your "trump cards"
Consideration of audience at different awareness levels
Selection of appropriate and necessary tools such as email marketing services, social media platforms, and apps
Creation of required content
Planning for timing of actions
This is a marketing strategy that will act more steadily yet bring you a truckload of rewards—profits!
Don't know how to implement a marketing funnel for your business?
Your solution is on the next page:
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